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Posts from the ‘Tech Talk’ Category

21
Aug

6 Inspirational Women in Technology

by:  Craig Newmark

A lot of times women don’t get the recognition they deserve in the tech industry. In the last few blog posts I’ve shared about really good women in tech, we asked folks to suggest women they thought really had their boots on the ground.

My team (which includes Justyn Hintze of Rad Campaign and Allyson Kapin, Founder of Women Who Tech and Rad Campaign) and I researched your suggestions, and created a list of 6 women (or orgs run for women, by women) who are doing tech right. You should follow and support these women, if you’re able.

J. Kelly Hoey, @jkhoey, is a strategist, speaker, startup board member and angel investor focused on social/digital and the human motivations which fuel innovation. A connection-maker, networking strategist and expert community builder, Kelly is known for her leadership in building valuable professional networks, understanding the dynamics of engaged communities and the “how” of raising visibility, online and off.

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24
Jul

What Your Linkedin Photo Says About You

 

Who’s looking at your LinkedIn profile picture? More people than you think.

I often write about the importance of developing and building your personal brand. This also means taking control of your personal and professional brand on the Internet. Some people have told me that not posting a photo on LinkedIn is a good thing because it helps avoid discrimination. But if a company or a person is going to discriminate against you because of age, sex or race the discrimination will happen regardless once you come in for that interview. That’s not the type of company you’d want to work for anyways. You do however want to work for a company that looks at your whole package and all that you have to offer. A LinkedIn profile with a professional photo can make or break you.

On Twitter the message is less subtle; if don’t have a profile photo, you’re by default an ‘egg’. Meaning you haven’t hatched into the world of social media. On LinkedIn everyone is a ‘male silhouette’.

How Will You Personally Brand Yourself?

A complete LinkedIn profile speaks volumes about the person’s level of professionalism. A completed LinkedIn profile can indicate to recruiters that this person has the complete package. If someone who just graduated from university has a professional photo and completed profile, this would indicate to me that this person is an up-and-comer and go-getter. These individuals get the importance of brand – essential to any role in any company.

Recognition and Power of Networking

Imagine meeting a recruiter at a large networking event. You impress them and months later you’re applying for a position at that company. Recruiters usually visit a candidate’s LinkedIn profile upon receiving thousands of CVs (80 percent of all recruiters do this). It could be that they visit your account and recognise you from the photo. You’re guaranteed that the recruiter will remember the personal connection you’ve established and chances are you’d get the invitation for the interview.
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27
Jun

Media Insight: Are the Experts Clueless?

Author: Robert Marich

wictmovietheater

 

In 1977, a reputable media researcher speaking to a convention of theater owners predicted that competition from the then-embryonic cable TV business would wipe out U.S. cinema by the mid-1980s. The movie-theater executives listened with a combination of surprise, a little worry (“what if he’s right?”) and amusement.

Fast forward to today, the movie industry actually sells more tickets now in the U.S. — consistently over 1.3 billion versus just around 1 billion when the dire prediction was issued.

The prediction mistake is not an anomaly. Experts are notorious for being wrong in forecasting consumer behavior with new media.

A more recent example is the widespread prediction that consumers were dropping their cable TV subscriptions — so-called cord cutting — as individual TV programs become increasingly available on-demand via Netflix, Hulu and other online options. But the cable TV business (including satellite and IPTV) is in excellent health right now (though the future is up for grabs).

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