Who’s looking at your LinkedIn profile picture? More people than you think.
I often write about the importance of developing and building your personal brand. This also means taking control of your personal and professional brand on the Internet. Some people have told me that not posting a photo on LinkedIn is a good thing because it helps avoid discrimination. But if a company or a person is going to discriminate against you because of age, sex or race the discrimination will happen regardless once you come in for that interview. That’s not the type of company you’d want to work for anyways. You do however want to work for a company that looks at your whole package and all that you have to offer. A LinkedIn profile with a professional photo can make or break you.
On Twitter the message is less subtle; if don’t have a profile photo, you’re by default an ‘egg’. Meaning you haven’t hatched into the world of social media. On LinkedIn everyone is a ‘male silhouette’.
How Will You Personally Brand Yourself?
A complete LinkedIn profile speaks volumes about the person’s level of professionalism. A completed LinkedIn profile can indicate to recruiters that this person has the complete package. If someone who just graduated from university has a professional photo and completed profile, this would indicate to me that this person is an up-and-comer and go-getter. These individuals get the importance of brand – essential to any role in any company.
Recognition and Power of Networking
Imagine meeting a recruiter at a large networking event. You impress them and months later you’re applying for a position at that company. Recruiters usually visit a candidate’s LinkedIn profile upon receiving thousands of CVs (80 percent of all recruiters do this). It could be that they visit your account and recognise you from the photo. You’re guaranteed that the recruiter will remember the personal connection you’ve established and chances are you’d get the invitation for the interview.