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February 9, 2016

WICT Leadership Conference 2015

by wictseblog

by Kaleigh Imbriale

The WICT Leadership Conference is an amazing opportunity for women in all stages of their career to interact and network with other industry professionals.  Held on September 28-29, 2015, in New York City, the WICT conference was truly an amazing highlight to my year.  During my two days at the conference I had access to industry leaders in addition to counterparts from different locations I don’t usually have the chance to meet in person.  The conference opened with Hoda Kotb from the Today Show’s fourth hour sharing her story of how persistence and perseverance got her to where she is today and ended with an expert panel of HR and Senior Executive leaders addressing the ever growing problem of rentention in the work place.

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What are three key take aways you learned from the event?

There were so many take aways from this event I couldn’t choose just three!

  • Today’s viewers are demanding more personalization. The industry needs to provide more refined filters to help consumers discover the content they like and the advertising needs to relate to the content.
  • “A closed mouth never gets fed.” No one is going to be looking out for your best interest but you.  To get what you deserve you must ask for it.
  • Employee Resource Groups have helped with employee retention through engagement and Executive support is crucial to the success of ERG’s.
  • The future of the industry is Big Data. There is opportunity in cloud technology, data collection, wireless networks and devices.
  • “The true measure of a person is how you treat those who can do nothing for you.” – Joe Navarro
  • “Without purpose, there is no joy. You must live with purpose and on purpose.” –Egypt Sherrod

 If someone missed the event, why should they attend next time?

The topics covered in all of the panels and break sessions were very timely and relevant to the current climate and challenges our industry is facing.  All of the breakout sessions I attended truly helped to develop me as a leader and challenged my way of thinking which has helped me notice things that would have escaped my attention in the past.  For instance, the non-verbal communication session has really helped me be more in tune with my team and has helped me leverage that new information to tailor my approaches with each individual.

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