Skip to content

March 28, 2014

Everything You Hate About Advertising in One Fake Video That’s Almost Too Real

by wictseblog

Well, this is hilarious on a few different levels.

Stock video provider Dissolve has taken the text of Kendra Eash’s brilliant advertising takedown, “This Is a Generic Brand Video,” originally published by McSweeney’s, and set it to actual stock video clips.

The company explains: “The minute we saw Kendra Eash’s brilliant ‘This Is a Generic Brand Video’ on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage.”

The results, narrated by Dallas McClain, are outstanding. You’ve seen all of this footage in ads from major brands. It’s everywhere. And it’s great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.

Watch below, and have a great self-hating rest of your afternoon.

Everything You Hate About Advertising in One Fake Video That’s Almost Too Real McSweeney’s piece comes to life  by Tim Nudd

Source: http://www.adweek.com/adfreak

Advertisements
Read more from Tech Talk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: