Surprise! People like free stuff, Amazon’s lending library a success
You can always count on people’s desire to avoid paying for stuff. That’s why it shouldn’t come as any surprise that Amazon’s Lending Library is such a success. The free perk available to Prime customers who also happen to be Kindle owners launched in November with just 5,000 books available. Since then the library has expanded to over 75,000 titles with over 295,000 people borrowing an independently published KDP e-tome in December alone. To celebrate Amazon is adding another $200,000 to the pool available to Direct Publishing authors, pushing the grand total to $700,000.
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